I don’t often post about posting because I definitely don’t consider myself an expert on blogging. But I have been doing this for *cough* 7 years *cough* so I’d like to think I finally learned something. I call it The Blogging Mojo Myth.
Here’s the thing about blogging mojo, it’s just your regular mojo. Nothing about blogging is standing in the way of your ability to write. But people have good days and bad days in real life, naturally. So it stands to reason that there will be an ebb and flow with a blog. Some days that post is going to blow people away. And other days it might seem like filler. But if you (the blogger) felt you needed to write that thing, than write it without apology. Personally, I, as the reader forgive that sort of thing. That’s what differentiates a Blog from a Magazine or a Newspaper. There is a raw, rough around the edges kind of humanity that is just beautiful.
I started thinking about this lately because I see it happening all around me. I’ve found some pretty amazing blogs and if I am not careful I get really overwhelmed. And it can go either way. Some of us are really super awesome at expressing really difficult situations. We heal through our writing and it touches people. Others are amazing at making people laugh at the most mundane things! We are who we are. And we are not all the same, nor should we be.
Then there’s the awesome blogger who starts finding new blogs with really excellent writing and they think, there’s no way I am as good as them. And the mojo starts slipping away. The fact is, there will always (ALWAYS) be a better blog. There will always be someone who made it when you didn’t. And there will always be someone just getting started. This is ok and part of real life. Learn from those ahead of you and teach those still a few steps back and you will keep that Mojo!
It can be easy to get in the branding/marketing trap where all you think about are the numbers and how what you say is coming across to your readers. Your words become a commodity and maybe you question whether they are worthwhile. Sure there are things you can do to gain readers, or higher SEO results. There are ways to get more comments and meet more people and those things are good in moderation. But don’t blog for those things. I break a lot of rules on this blog. I have a lifestyle blog and I don’t really offer much to the reader other than (hopefully) a nice little break from a busy day. Those are the kinds of blogs I like to read so I know there is a market for them. If I wrote anything else, my blog would be stale and fragmented. You wouldn’t want to read it. And I wouldn’t want to write it.
And then I realized something. Confidence is HUGE for a blogger. Have you ever read a blog by someone who didn’t really know people were reading? They pour their hearts out and it is beautiful. And then the blog gains a following and things get a lot more….safe. I think it’s really easy to slip into that realm of not wanting to show your cards too much for fear of judgment or backward movement in terms of growth.This is what I mean by the branding trap. It’s important to find balance in growth and quality. Don’t try to fit a mold. No one wants to read a fake.
So if you are in a blogging funk and you need some Mojo, just remember to do your thing and rock it with confidence. Because really, it’s your blog.