There’s another article going around about “mommy bloggers” today. I am not addressing it specifically but moreover wanted to discuss the idea of “success as a mom blogger”. I am a mom blogger and I consider myself to be a success.
There I said it.
Do you think I make enough to support my family? Or even enough to pay even half of our household bills? I don’t. But I have goals. And when I look at where my blog is today compared to where it was a year, 3 years or even 5 years ago then you better believe I am successful. So the question is, how do you measure success as a mom blogger?
And just like that the whole system breaks down.
Some people measure in terms of blog traffic, others by income and still more by the demographic a blog influences or the number of connections one has on other social networks like Facebook and Twitter. And while all of those things are good and likely beneficial, they don’t entirely say success to me.
I was speaking with some friends earlier about the different ways we became involved with the internet. Some of us were on CompuServe in the 80s, some met their husbands online and some of us didn’t find our community until much later. What was interesting though, was the fact that all of us remembered those days fondly as if talking about the good ol days or an old friend.
Blogging is About Community
It makes sense really. Many of us started our blogs to either keep in touch with family or friends or as a way to share a part of our lives with someone new. 90% of my readers are here because they know they are coming to my website. My search engine results are dismal which in a way is too bad because there could be a lot more traffic headed my way if only I would use the right keywords and tag my posts properly. But the upside of that is my community keeps coming back! People are not here by accident and that is really meaningful.
Of course the community angle is not a ground breaking idea. Rather it tends to be one of those things bloggers brush off. Well yeah I mean I have 100 followers but I really need to have more! But what about those followers? You have 100 people reading your words and interacting with you and with each other? There are women and men who are reading your opinion on a new product before they make a final decision? You have young mothers and pregnant women asking you to help them navigate the scary unknown world that lies before them? You have an army of support waiting to encourage you when you fall?
That my friends, is success.
Blogging is About Consistency
It is my humble opinion that consistency is key. Just like any relationship, blogging takes work to maintain and grow. I love the treadmill analogy; standing still means you are moving backwards. The good news is, everyone can have a different pace. There is no right or wrong way to run YOUR blog. You just have to find what works for you and your community. Maybe you write once a week or every day. Whatever you do, be consistent. This will not only help your blog’s technical ranking, but will build into your community letting them know that you aren’t going anywhere.
Blogging is About You
At the end of the day, it is wonderful to have goals. Vision casting and planning for the future is important, but only in regard to how it all affects you and your life. Don’t try to “be the next” anything. Just be the best YOU.
When I get itchy about stats and analytics and growth, I like to open up all my data and measure it against itself. Big or small, any growth is still growth and I am always encouraged! It’s not important if I measure up to the numbers of this or that other blogger.
What matters is how I act and react to my community whether online or off, how I present myself and how my values guide my decisions. My measure of success is not always quantifiable on a spreadsheet. I am thankful for this space. I am thankful for my readers. I am thankful for my family and this life that feels too easy sometimes.
I am successful, and I bet you are too.