Have you ever had that moment in a room full of professionals when you think, Wow, I am SO not qualified to be here!?
I definitely have and it usually takes a fair amount of chocolate, friendly encouragement and a stroll down memory lane to remind myself that not only am I qualified, I am well-suited to what I am doing. In reality, I bring a uniqueness to the table that is all my own, something no one else can offer.
As a lifestyle blogger I have second-guessed my skills on more than one occasion and I know I am not the only one. Many blogging conference sessions are categorized by niche. Whether you are a foodie, a fashionista, a designer or a technical genius, it seems like everyone is an expert. But what about those of us who write about the every day occurrences that make life what it is? Is there room for a blog like that in a world of drilled-down micro-topics? My answer to you is a resounding YES!
Why Lifestyle Blogging Isn’t Dead
Just like a good chat with a friend, reading a lifestyle blog really lifts my spirits as a reader. As a writer, having a community with which I can share the sweet, silly, practical, and sometimes mundane parts of my life is like therapy.
The path of a Lifestyle Blogger is different than that of an expert. We may not be experts at a particular skill, but we are experts at celebrating the ordinary. And that is nothing to scoff at. The blogosphere needs balance just like any good meal. And I like to think of the lifestyle blog as a really satisfying snack. Who doesn’t love snacks?
Tips for Writing a Successful Lifestyle Blog
I am going to share a few tips that I have learned along the blogging highway. Do I consider myself to be successful? Why yes, I do. Do I have the biggest numbers? Absolutely not. That is not the point. What I have is a community. And rule number one of a successful lifestyle blog (or any blog) is to find your community. It could be 10 people. It could be 10,000 people. The point is, if you have an ongoing dialogue via your blog, you are successful!
Remember that your blog is a snack. Just as we like to switch up our food choices, the lifestyle blogger is in a unique position to write about virtually anything! Some days you might want a veggie so you write about something serious or thought provoking. On other days you crave something salty so you might write a critique or opinion piece. And we all love the sweets! These are the adorable pictures of your kids and pets, the silly side of you or the memes you like to participate in. The snacking philosophy really brings it home for me because I no longer feel the need to compete with the “meaty” bloggers offering main dishes. We are in two totally different categories and that is not only OK, it’s pretty awesome!
You may not be an expert in Photography, but you are an expert on YOU. Lifestyle blogging is personal and it should be honest. If you have chosen this style for your blog then you should be comfortable writing about your life, sharing little details with your readers and connecting with people. Putting your heart into your writing will be more fulfilling for you as the writer and more enjoyable for your readers. Does this mean you have to share every detail of your life? No! Put simply, if you are authentic and love what you do, it will come through in each and every post.
Lifestyle Blogging is the opposite of dead. In fact, it will live forever! Before there were computers and the internet, there were books and stories. Before paper and pen, our ancestors would recite the tales of their ancestors to the younger generation. As humans, we are compelled to share our strengths and weaknesses, our triumphs and the hard lessons we have learned. Yes, there is room for you, Lifestyle Blogger. The question is, what is your story?
This post is part of the BlogHop Blog Conference at Home. To see the full agenda of learning sessions visit Blog Conference Newbie.
***Photo by anyjazz65***